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Free Online Digital Marketing Course - Scotland

Develop your knowledge and understanding of digital marketing

In this free online course, adults in Scotland can learn the basics of digital marketing strategy including social media, email, and SEO (Search Engine Optimisation) as part of marketing campaigns.

Free Online Digital Marketing Course Scotland

Course detail

Free online course

The free courses is fully-funded by HM Government.

No fee, no card details and no trial periods.

Certificate included

The certificate is a record of achievement and your reward for completing a nationally recognised level 2 certification.

Course duration

The free online course takes an average of 6-12 weeks to complete.

This is based on 4-5 hours of weekly study.

100% online

The free course is 100% online.

Course features

Flexible learning

Learn from the security of your home, office or wherever you feel comfortable.

No exams

You will complete assessment questions based on the skills and knowledge you have gained from the manageable course units.

Expert support

A tutor will be allocated who will support you throughout the free course and provide valuable feedback against your assessments.

CPD

Our free training is centred around continued professional development.

Join thousands of learners in growing both professionally and personally.

3 Simple Steps to Enrolment
Enrol online in under 10 minutes...

Eligibility Criteria:

Create an Account to Get Started

Hurry! Places are limited.

About this free online course

The free online digital marketing course is ideal for adults in Scotland who wish to develop their knowledge and understanding of digital marketing.

The training is fully online, UK government-funded, and offers a level 2 certification upon completion.

The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

You will learn about social media, email, and SEO strategies within marketing campaigns. 

Perfect for beginners, the flexible learning format includes expert support without exams.

Start building your digital marketing knowledge today…

Now there is a greater demand for digital marketing services than ever before. There are almost double the pre-pandemic levels of available jobs.

Source: Herd Digital

Course content

Your free course is split into manageable units.

Social Media for Business

  • Section 1: Understanding the range of social media platforms available for use by business.
  • Section 2: Knowing how to use social media platforms to engage an audience.
  • Section 3: Understanding the role of social media in building brand reputation.

Email as a Promotional Tool for Business

  • Section 1: Understanding how email campaigns can help businesses reach and engage their audience.
  • Section 2: Planning an email campaign.
  • Section 3: Understanding the role of data protection regulations when implementing email campaigns.

Digital Marketing Review

  • Section 1: Understanding the role of digital marketing
  • Section 2: Knowing how to review the effectiveness of digital marketing.
  • Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews.

Understanding Search Engine Optimisation (SEO) for Business

  • Section 1: Understanding the principles of Search Engine Optimisation (SEO).
  • Section 2: Knowing how Search Engine Optimisation benefits business.
  • Section 3: Knowing how to use Search Engine Optimisation to benefit a business.

Digital Marketing for Business

  • Section 1: Understanding the role of digital marketing in business.
  • Section 2: Understanding how digital promotion is achieved.
  • Section 3: Producing a plan to promote a business through digital channels.
  • Section 4: Knowing how to use online presence to raise funds and cut costs.

Get certified

Receive an in-demand certificate – your certificate is a record of achievement and your reward for completing the nationally recognised certification.

HM government funding

We connect you with training providers that use the UK Government’s Adult Education Budget to fund this free online course.

Eligibility checker

Eligibility Criteria

Reviews

Free Courses in Scotland have been rated ‘excellent’ on Trustpilot.

Amazing! The support through the enrolment and induction stage have been phenomenal. Thank you so much!

Sharon Jacques

Saw an Ad on Facebook in which I thought was too good to be true. When I see “Free” I always think there is a catch. There is not.

Annmarie Lock

I have completed quite a few of these courses now and just signed up to another! The support is fab.

Stephen Lloyd

Great communication! To be able to have a tutor is reassuring if I need them for any aspect of the course.

Annette Bent

When I first saw the ad I thought this was too good to be true. But it isn't. Free education and the certificate is actually free!

Petra Salaric

The contact from start to finish has been excellent. I would encourage anyone to sign up for a course.

Karen Conroy

Rated 4.9 / 5 based on 3,000+ reviews.

3 Simple Steps to Enrolment
Enrol online in under 10 minutes...

Eligibility Criteria:

Create an Account to Get Started

Hurry! Places are limited.

Access the award-winning e-learning platform faster than ever before…

3 simple steps to enrolment

Step 1

Create an account with us via the short form below

Step-1

On submission, you will be directed to your secure application form…

Step 2

Complete your funded course application form

On submission, you will be taken to your Skills Network user area…

Within 24 hours you will get an email/call to start the course.

Step 3

Complete unit 1 to secure your place

step-3
unit one

On completion, you will be fully enrolled and can complete your free course…

Step 1 - Create an account

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Call Us

Freephone 0800 001 5910
9am-5pm Monday-Friday

Email Us

enquiries@freecoursesinscotland.co.uk
We aim to reply within 24 hours

Free Courses in Scotland, The Mill Walk, Northfield, Birmingham, B31 4HL

Company Number: 13562075
VAT Number: 427986249

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