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Digital Marketing

Newly updated free online course

The latest insights, theories, hints and tips to ensure you are prepared to take on the digital marketing world in 2022 and beyond…

Free Courses in Scotland rated excellent trustpilot
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digital marketing free courses in scotland

Digital Marketing Skills are in Serious Demand

12.6 million UK adults lack basic digital skills

With an average salary of £43,529 now is the time to get a Digital Marketing qualification.

Our free online course offers individuals and businesses across Scotland the chance to gain a certificate in Digital Marketing at no cost whatsoever.

The Free Online Course is Split into 7 Manageable Units

Learn the basics of Digital Marketing, interpreted in a simple and concise manner...

Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

Get a website to page one on Google...

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

Understand Marketing from a customers perspective and utilise the correct media to plan a campaign...

Look at a range of different ways in which digital promotions can be used to reach the customer.

Understand which forms of traditional marketing remains useful and effective within the current digital world...

The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

Manage Facebook AD accounts and engage online...

Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

Learn how to test what works and show your results to your manager...

Learn why measurement is important and how this benefits your organisation or one you are familiar with.

Provide value-based content up-front to potential customers on time...

See how important content is in making a promotion successful. Content is king!

Rated Excellent by our learners on Trustpilot – Learn in Confidence…

Lee Dewer
Lee Dewer
Central Football Academy
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“I have learned a lot about digital marketing in a short space of time”
Karla Andrews
Karla Andrews
Kabe Design
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“The system is very easy to navigate and we found the content very relevant”
Donna Marie Speir
Donna Marie Speir
Values Into Action Scotland
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“Being able to access this type of learning for free gives us an opportunity we may not have had otherwise”
Fiona Colquhoun
Fiona Colquhoun
Free Courses in Scotland Learner
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“I have thoroughly enjoyed doing the course”
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