Digital Marketing

Learn the basics of Digital Marketing, interpreted in a simple and concise manner...

Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

Get a website to page one on Google...

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

Understand Marketing from a customers perspective and utilise the correct media to plan a campaign...

Look at a range of different ways in which digital promotions can be used to reach the customer.

Understand which forms of traditional marketing remains useful and effective within the current digital world...

The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

Manage Facebook AD accounts and engage online...

Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

Learn how to test what works and show your results to your manager...

Learn why measurement is important and how this benefits your organisation or one you are familiar with.

Provide value-based content up-front to potential customers on time...

See how important content is in making a promotion successful. Content is king!