Digital Marketing

Newly updated free online course

The latest insights, theories, hints and tips to ensure you are prepared to take on the Digital Marketing world in 2021 and beyond…

Limited Spaces Available
  • Fully-Funded

    Free online course - Start now!

  • 100% Online

    Learn from the security of your own home

  • Expert Support

    Expert tutor support available

  • For Learners Aged 16+

    Learners must be currently living in Scotland, and been in the UK/EU for at least 3 years

  • Fully-Funded

    Free online course

  • 100% Online

    Learn from the security of your own home

  • Expert Support

    Expert tutor support available

  • For Learners Aged 16+

    Learners must be currently living in Scotland, and been in the UK/EU for at least 3 years

digital skills scotland

Free Online Course Developed by Digital Skills Scotland. Delivered by Glasgow Kelvin College.

Digital Marketing skills are in serious demand

12.6 million UK adults lack basic digital skills. 

With an average salary of £43,529 now is the time to get a Digital Marketing qualification.

Our free online course offers individuals and businesses across Scotland the chance to gain a certificate in Digital Marketing at no cost whatsoever.

The Free Online Course is Split into 8 manageable units

Resources created by members of the Chartered Institute for Marketing

Learn the basics of Digital Marketing, interpreted in a simple and concise manner...

Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

Get a website to page one on Google...

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

Understand Marketing from a customers perspective and utilise the correct media to plan a campaign...

Look at a range of different ways in which digital promotions can be used to reach the customer.

Understand which forms of traditional marketing remains useful and effective within the current digital world...

The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

Manage Facebook AD accounts and engage online...

Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

Learn how to test what works and show your results to your manager...

Learn why measurement is important and how this benefits your organisation or one you are familiar with.

Provide value-based content up-front to potential customers on time...

See how important content is in making a promotion successful. Content is king!

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