free courses in scotland

Digital Marketing

Develop your knowledge and understanding of digital marketing

In this free online course you will learn the basics of digital marketing strategy including social media, email and SEO (Search Engine Optimisation) as part of marketing campaigns.

digital marketing

Course detail

Free online course

The free courses is fully-funded by HM Government.

No fee, no card details and no trial periods.

Certificate included

The certificate is a record of achievement and your reward for completing a nationally recognised qualification.

6 week course

The free online course takes on average 6 weeks to complete.

This is based on 4-5 hours of weekly study.

100% online

The free course is 100% online.

Course features

Flexible learning

Learn from the security of your home, office or wherever you feel comfortable.

No exams

You will complete assessment questions based on the skills and knowledge you have gained from the manageable course units.

Expert support

A tutor will be allocated who will support you throughout the free course and provide valuable feedback against your assessments.

CPD

Our free training is centred around continued professional development.

Join thousands of learners in growing both professionally and personally.

3 Simple Steps to Enrolment
Enrol online in under 10 minutes...

Eligibility Criteria:

Create an Account to Get Started

Hurry! Places are limited.

About this free online course

The Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing.

The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

Now there is a greater demand for digital marketing services than ever before. There are almost double the pre-pandemic levels of available jobs.

Source: Herd Digital

Course content

Your free course is split into manageable units.

Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business.

Section 2: Knowing how to use social media platforms to engage an audience.

Section 3: Understanding the role of social media in building brand reputation.

Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience.

Section 2: Planning an email campaign.

Section 3: Understanding the role of data protection regulations when implementing email campaigns.

Digital Marketing Review

Section 1: Understanding the role of digital marketing.

Section 2: Knowing how to review the effectiveness of digital marketing.

Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews.

Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO).

Section 2: Knowing how Search Engine Optimisation benefits business.

Section 3: Knowing how to use Search Engine Optimisation to benefit a business.

Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business.

Section 2: Understanding how digital promotion is achieved.

Section 3: Producing a plan to promote a business through digital channels.

Section 4: Knowing how to use online presence to raise funds and cut costs.

Gain lifelong skills

This free course is brilliant for career progression and can open doors to many personal opportunities.

  • Develop

    Enhance both your personal skills and professional development​.

  • Open doors

    Upgrade your CV and open doors to rewarding new careers​.

  • Create

    Create a sense of belonging and purpose in your personal and professional lives.

Get certified

Receive an accredited certificate – your certificate is a record of achievement and your reward for completing the nationally recognised qualification.

Your certificate

Your certificate is proof you have new knowledge, skills and understanding.

Your qualification

Your qualification can help you find work, get promoted, or start a new career.

HM government funding

We connect you with training providers that use the UK Government’s Adult Education Budget to fund this free online course.

Eligibility checker

Eligibility Criteria

Reviews

Free Courses in Scotland have been rated ‘excellent’ on Trustpilot.

Amazing! The support through the enrolment and induction stage have been phenomenal. Thank you so much!

Sharon Jacques

Saw an Ad on Facebook in which I thought was too good to be true. When I see “Free” I always think there is a catch. There is not.

Annmarie Lock

I have completed quite a few of these courses now and just signed up to another! The support is fab.

Stephen Lloyd

Great communication! To be able to have a tutor is reassuring if I need them for any aspect of the course.

Annette Bent

When I first saw the ad I thought this was too good to be true. But it isn't. Free education and the certificate is actually free!

Petra Salaric

The contact from start to finish has been excellent. I would encourage anyone to sign up for a course.

Karen Conroy

Rated 4.9 / 5 based on 3,000+ reviews.

3 Simple Steps to Enrolment
Enrol online in under 10 minutes...

Eligibility Criteria:

Create an Account to Get Started

Hurry! Places are limited.

Access the award-winning e-learning platform faster than ever before…

3 simple steps to enrolment

Step 1

Create an account with us via the short form below

Step-1

On submission, you will be directed to your secure application form…

Step 2

Complete your funded course application form

On submission, you will be taken to your Skills Network user area…

Within 24 hours you will get an email/call to start the course.

Step 3

Complete unit 1 to secure your place

step-3
unit one

On completion, you will be fully enrolled and can complete your free course…

Step 1 - Create an account

FAQs

Is the Digital Marketing training free?

If you meet the eligibility criteria then YES!

We connect you with learning providers that use government funding, in the form of the Education & Skills Funding Agency (ESFA) and the Adult Educational Budget (AEB).

Is Digital Marketing a qualification?

Digital Marketing is a level 2 qualification.

The qualification is accredited by TQUK and regulated by Ofqual.

Is the qualification recognised by employers?

All of our courses are accredited by UK government-recognised awarding bodies. These include NCFE CACHE and TQUK, with whom we work closely to ensure our existing courses, and all new ones, meet approved standards of excellence and are certified as such. NCFE CACHE and TQUK are national awarding organisations that design, develops and certifies nationally recognised qualifications and awards.

All qualifications are regulated by Ofqual and are the perfect way to boost any CV.

How many free online courses can I take?

You can only take one course at a time but you can take up to 7 in one academic year.

Do I need to sit an Exam?

No, there are no exams, all courses require you to complete assessment questions based on the knowledge you have just gained from the units.

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